Campaign Brief. Australia’s no.1 advertising industry blog. Unfortunately, also the advertising industry’s no.1 place for anonymous nasty comments on people’s work.
In 2019, after years of hate in the comments section, we’d had enough.
We decided to make adland the nicest place to be for Christmas (if only for a month). To do so, for the month of December, we asked the industry to only write nice comments on people’s work using their REAL NAMES. Something never before achieved, not only in Australia, BUT THE WORLD.
And how would we achieve such a feat? By bringing in the big guy. I’m talkin’ about MF’in Santa.
That’s right. We used ad people’s one weakness, their love of shiny things. Yes, we bribed them with presents. Hand-made by our own staff.
And, of course, even included an award.
What then happened blew us away.
