Pointsbet, Australia’s fastest-growing sports betting company, were launching in the US. With online sports betting being a new concept to Americans, punters would be looking for their brand. And with more markets than any other online bookmaker in the world, Pointsbet was the answer.
So, what was the answer to launching Pointsbet in the US?
‘The Answer’.
11x All-Star, MVP and NBA Hall of Famer Allen ‘The Answer’ Iverson.
(This was the most insane shoot in advertising history. Buy me a beer and I’ll tell you the story.)
PointsBet Founder and CMO: Andrew Fahey
PointsBet Marketing Manager: Yuta Kobayashi
Agency: Fenton Stephens
Creative Director: Alex Fenton
Associate Creative Director / Writer: Jess Wheeler
Senior Art Director: Guillermo Carvajal
Director of Planning: Simon Antonis
Director of Client Services: Amy Stephens
Group Account Director: Clinton Mellsop
Senior Account Manager: Lucy Ranger
Agency Producer: Lisa Ramsey
Production Company: The Pound
Directors: Dogboy
NY Production Company: Minus L Inc
NY Creative Producer: Craig DiBiase
NY Line Producer: Chris Hughlett
DP: Matthew Woolf
Editing and Post: Manimal- Ryan Brett
Sound: Production Alley