William Hill wanted to leverage their partnership with the Australian Open to deepen their association with ‘Faster betting’.
From deep in the outback, we sent a tennis ball flying at warp speed across the country to the Australian Open.
And to make it bigger than Ben Hur, we partnered with The Sweet Shop to pair internationally acclaimed director, John S. Park, with a team of the best VFX, animation and post-production experts in the land.
And some guy named Kanye West on the track.
Client – William Hill
William Hill Chief Marketing Officer- Warren Hebard
William Hill Marketing Manager – Brand & Sponsorship – Emma Mulligan
William Hill Media & Communications Manager – James Burroughs
Creative Agency – Fenton Stephens
Creative Director – Alex Fenton
Digital Creative Director – Sean Birk
Creative Team – Jess Wheeler & Guillermo Carvajal
Director of Planning – Simon Antonis
Head of Account Management – Amy Stephens
Group Account Director – Josh Collins
Account Manager – Dezi Orfanides
Agency Producer – Lisa Ramsay
Production Company – The Sweet Shop
Director – John S. Park
Executive Producer – Edward Pontifex
Producer – Niko Aulich
DOP – Crighton Bone
Managing Partner – Wilf Sweetland
Post Production – Method Studios Melbourne
Editor – John S. Park
Post Producers – Sophie Taylor, Clare Lehner
Flame – Chris Betteridge
Colourist- Edel Rafferty
VFX/CG Animation – Cadre Pictures
Sound – Production Alley
Engineer – Rodney Lowe
Producer – Les Molnar
Music – Kanye West